Wednesday, January 02, 2008

Yeah Obama! Shame Obama...

Congratulations to the Obama folks for actually creating a useful tool within Facebook! Shame on you for burying it inside your weak attempt at a Digg clone. The tool allows you to identify and reach out to your friends that live in Iowa, to urge them to Caucus tomorrow - politics 101. However, as far as I can tell, you can only get to the tool through a link either on the existing Obama app home page (which only had 867 visitors within the past 24 hours) or from the update sent to the 36 K people that installed the app. Nothing on his website, no blog posts, not even a posting on his Facebook page. Way to drive the traffic! Given his popularity within the Facebook community, driving simple actions such as these are ripe opportunities, yet you have to drive the traffic...

And what about New Hampshire and the other states? Are they waiting to tweak it for those? I am not all that technical, but assuming the code is not complete chaos, this should be easily replicated for other states. Nothing like sticking your toe in the water as we get down to the wire...

See TechPresident's coverage here. If you are on Facebook and have already added the Obama app, check it out and urge your Iowan friends to participate tomorrow evening...

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