Wednesday, January 23, 2008

Gibson Stevens

Gibson Stevens is Brandon Thomas. When I started this, I was a bit unsure of how overt I should be in my blogging. Despite my thoughts on this whole idea of the conversation, I was hesitant to lay my thoughts out in such an open manner.

There is definitely a paradigm shift happening in the manner with which people approach privacy. Friends only 5 or 10 years younger than me have a totally different perspective on who and how others access information about their life, their thoughts, etc. I was unsure initially of what may come by documenting my thoughts. Thus far, the feedback has been positive.

My motivation for keeping this blog is two fold. First, I see tremendous opportunity to improve the methods campaigns (and marketers) are using to reach out to their constituency. I believe those that have been in the game for years are loosing site of the forest among the trees, and apparent opportunities are being missed. My varied background provides for a unique perspective on the space, whereby I hope to help seize these opportunities.

Second, I am branding myself as a web strategist. The idea of the social web is in its infancy. I believe we will see the idea grow to be on par with the birth of the internet itself. The opportunity is vast and wide, and I want to be a part of it.

In addition, web strategy is still buried deep within IT or communications shops, rather than among the senior leadership of an organization. I have had a seat at the table within several organizations. I expect to do so again, to shine the light on this channel to bring the necessary resources (and ROI) to bear...

This site can now also be accessed via Thanks for reading!

1 comment:

Joe Lazarus said...

What? Gibson Stevens isn't real? Next you'll tell us there's no Santa Claus.

Glad to see you're posting under your own name. Nice!