Below is an interesting graphic that illustrates the impact / reach of campaign websites within the activist community, via
DailyKos. I know the DK readership is not exactly representative of the electorate as a whole, but technology is certainly empowering them to be a vocal bloc to be reckoned with. My question is what are the campaigns doing to reach out to this audience? Each of the majors have spent a ton of cash and (more importantly) a ton of time on their websites. Yet, they continue to play a limited role in actually helping their candidacy, merely speaking to their base of core supporters.
![](http://www.techpresident.com/files/Picture%20102.png)
At what point will the campaigns figure out how to use their site to reach out to non-supporters, activists, and other
influencers?
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