Friday, December 21, 2007

Politics is Behind the Curve

Here is another example of how the political campaigns have missed the shift going on within online communities / social media. Why aren’t they responding to such requests? The whole idea of political campaigning is to build your network of supporters, get and keep them engaged to fundraise and, ultimately, vote. Why are campaigns so intent on creating their own walled networks that they are missing the opportunity of existing networks?

Peter, Joe, Aaron, wake up. Engaging these existing online communities is your goal. Pretty pages and fun uses for flash are not. Get in the game.

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