Monday, December 31, 2007

New? Really?

Obama gets the "technology" moniker this cycle! In this Washington Post story, reporters Peter Selvin and Jose Antonio Vargas dissect what's new in how campaigns are reaching out to Iowa voters. But is the investment enough?

They discuss how each campaign has radically expanded the channels with which they attempt to communicate with likely voters - all good things from email to Facebook to traditional house visits. Given the significant increase in money to be spent this cycle, the dollars are there to make these investments productive. We shall see where it goes...

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