Sunday, October 26, 2008

Social Media and the Butterfly Effect

I came across this article in the New York Times - another example of the paradigm shift in the fundamentals of communication. Johnny Lee posted a video on YouTube of his ideas on how to bring a virtual reality feel to consumers, using existing technology available via Nintendo's Wii console.
That video, together with others that Mr. Lee, now 28, posted on YouTube, have drawn people to the innovator as well as his innovations. Video game companies have contacted him and, in September, M.I.T.’s Technology Review named him as one of its top innovators under 35...

Contrast this with what might have followed from other options Mr. Lee considered for communicating his ideas. He might have published a paper that only a few dozen specialists would have read. A talk at a conference would have brought a slightly larger audience. In either case, it would have taken months for his ideas to reach others.
We are just now seeing few, isolated examples of how social media is radically changing the manner in which communication is conducted. Bring to this the Butterfly Effect, and just think how such a paradigm shift is radically changing our world...

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