Friday, October 10, 2008


So, I have not posted my ideas here in a while. Truth be told, people have started paying me for them, so sharing them here might diffuse their price / effectiveness.

Nonetheless, I do have a few in production now that are kind of interesting. The first is the Rock the Vote Action Center. Readers may recognize a few theories I have thrown about on this blog. The idea with this one is to allow users to make phone calls on the campaign's behalf, from within Facebook. Of course, all activity is communicated to your friends... Things have been going great with this one - Marc Ambinder of The Atlantic wrote a piece on it.

Another interesting app is our Voter Registration tool. The idea here is to check whether or not you (and your Facebook friends) are registered to vote without having to enter your information (it all comes via Facebook). In the background we run a match of the user and their friend's to a national voter file. If the user is not found, we guide them through the voter registration process. We also display the user's friends into three groups - registered, not registered (i.e. found on the voter file but not registered to vote) and missing info.

I like this one a lot, but it did nothing like what Facebook's own campaign produced... We shall see what a few tweaks for next cycle might bring!

More to come (I hope)...

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