Monday, April 07, 2008

The Age of Conversation and the Integration of Data

This site got me thinking about the power of data as we enter the age of the conversation. Each of us now has a much larger megaphone than we ever did before, when it comes to shining a light on what interests us. Blogs are free, posting to YouTube is free. Certainly some are louder than others, but anyone can join the discussion.

Then comes data. There have been projects for years that have attempted to take advantage of the power of many. The idea of distributive computing has purveyed computer science courses for decades, and the SETI@Home project has engaged many a tech geek.

I have spoken a few times about the idea that privacy is truly a myth. There is more data out there on each of us than we could ever imagine. And yet, our visibility into this data is murky to non-existent, for the most part. Couple that dataset with the power of distributive computing and you get this:

And this:

And this:

The clash of the ubiquitous megaphone and public data begins! The power of many is able to comb through datasets like never before. Individuals are able to be places most are not, and then share what is relevant with the world. We are just seeing the beginning of a groundbreaking age of new insights, information, and discussion of our political landscape and beyond.

The political world is consistently being altered by this integration of data and the tools of the conversation. And the data brought to light thus far is minuscule compared to what is available. What does this mean to the marketing / public relations / branding world in the coming months and years? How will the idea of privacy and data ownership evolve? Should be fascinating to watch...

1 comment:

David Weller said...

If I remember correctly, Yahoo had offered it's members the ability to have more than one user profile. Now, with OpenID, people can log into many websites with their own user profile. Profiles may be a way to give context to users who leave posts or comments on different sites.
David Weller