Monday, February 25, 2008

The Media as We Knew It Is Dead!

Every day, the chorus of the blogsphere grows. The media as we knew it is dead. Long live the conversation!

With the rise of the media machine in the mid twentieth century, certain techniques, methods, etc., were developed to manage the news. When information was doled out, what manner, and by whom became carefully choreographed. On the presidential stage, Kennedy brought it to television, and Reagan perfected it.

As we evolved to a 24-hour news cycle, the rule book was re-written, major edicts deleted and whole new sections created. President Clinton lived much of his term under the scrutiny of this new and seemingly unmanageable beast. His actions certainly helped fuel the fire, but the fire was burning just the same.

And now we come to 2008, the cycle that will belong to the user-generated media. Most of the mainstream publications have added comments, discussion boards and other tools of the user-generated media. But even they must bow to the power of the blogsphere. The major media outlets still have a role, albeit a diminished one.

The first presidential election since Time's now infamous naming of YOU as the person of the year will require a whole new set of methods and strategies, with which to manage. Social media is certainly a new tool at the marketing manager's disposal. Others are certain to come about. Should be fun!

No comments: